Ben Shaoul

Equinox to Open its First LES Gym Next Spring

Posted December 7, 2017 at 5:08 am

The Equinox showroom has been in full sales mode for five months. Occupying the rear third of the former American Apparel space at East Houston and Orchard Streets. It’s pretty much a soulless retail footprint, with plenty of bright eye candy, corporate street art, and pretty people milling about. Sole purpose is netting new members […]

Filed Under

Feasting Rats Swarm Upper Orchard Street [VIDEO]

Posted November 27, 2017 at 5:09 am

Down at the north entrance of Orchard Street, rats roam free, stirred into a frenzy thanks in large part to the construction of Ben Shaoul’s new condo development at the corner of East Houston. The vermin are displaced and eager to feast. “Swarms of rats are coming out of the construction site,” a concerned longtime […]

Filed Under

Ben Shaoul’s Hell Square Tower is Clad in Glazed Brick from a ‘Spanish Fishing Village’

Posted November 22, 2017 at 5:11 am

With Ben Shaoul’s Hell Square condo tower at 196 Orchard Street edging toward completion, press hype is starting to come out. The latest is a puff piece about how the architect, INC Architecture & Design, chose to include handmade “metallic-glazed brick” in the facade that evokes the “old-world character of glazed terra-cotta while also bringing […]

Filed Under

Ben Shaoul’s Condo Development at 196 Orchard Street Reaches 8-Story Height

Posted August 1, 2017 at 5:03 am

Since this past spring, the new condo development by hated landlord Ben Shaoul has made steady progress. Nothing is stopping this ascent. The superstructure of 196 Orchard Street is already at approximately eight stories, and still has about three to go. The so-called “Sledgehammer,” Ben Shaoul, scooped up this block of East Houston for $75 […]

Filed Under

Former LES American Apparel Becomes Equinox Showroom for Ben Shaoul Condos

Posted July 5, 2017 at 5:04 am

The former American Apparel on Orchard Street (at East Houston) has been sitting vacant, and well lit, for almost two years. It closed down in October 2015 after more than a decade in business; a watershed moment for Lower East Side gentrification trends. Several brokerage houses tried to secure a commercial tenant for the warehoused locale […]

Filed Under

Here’s a Recap from that Deplorable ‘LES is More’ Developers Summit Yesterday

Last modified August 29, 2017 at 11:42 pm

Yesterday morning, movers and shakers (nay, demolishers) in the real estate industry met to discuss the future of the Lower East Side vis-a-vis Donald Trump. Like a Pinky & the Brain segment, the summit was seemingly an opportunity to plot the future of how to dominate a neighborhood already suffering attack from all sides. The event, […]

Filed Under

Ben Shaoul Opens Sales Office for 196 Orchard Condos Inside the Orchard Hell Building

Last modified September 1, 2017 at 5:02 pm

Ben Shaoul and the Orchard Hell Building are now bedfellows. So to speak. It’s a match that makes sense. The so-called Sledgehammer chose one of the seemingly un-leasable ground-level commercial spaces as a sales office. A retail front to sell the new ten-story luxury development ascending at 196 Orchard. Teaser signage had promised as much […]

Filed Under

Have a Look Inside the Orchard Street Condos that Killed Bereket

Posted July 20, 2016 at 5:15 am

Ruin your morning with these images of Ben Shaoul’s new Orchard Street development. The ten-story building is well on its way toward ascension. Lots of steel and a deep pit. Until now, there was only one rendering. Take a look around at the condos that killed Bereket and a handful of other local businesses. As […]

Filed Under

Ben Shaoul’s Orchard Street Condo Complex Begins 10-Story Ascent

Posted June 6, 2016 at 5:13 am

With sledgehammer shelved, so to speak, the erector set is on its way to assembly. No more pit status for the 196 Orchard project site. The first few major building blocks are firmly in place at the forthcoming ten-story condo compound from controversial landlord Ben Shaoul. For the last several days, upper Orchard Street has […]

Filed Under

More About that 3-Level Equinox Gym Coming to Ben Shaoul’s Orchard Street Development

Last modified September 1, 2017 at 5:03 pm

It’s old news that developer-landlord Ben Shaoul attracted Equinox gym to his new ten-story condo project beside Katz’s Deli. But it’s not yet a done deal. More red tape. The city, vis-a-vis the Board of Standards and Appeals, must first approve a special permit to operate a “physical culture establishment” under current zoning restrictions [PDF]. […]

Filed Under