Bowery Boogie | A Lower East Side Chronicle

Newish luxury condoplex 38 Delancey appears to be in a rough patch.  The building entrance is trapped behind plywood and shows no signs of opening, and the ginormous ground level space remains just that.  An empty void.  At least the building is collecting ad dollars on the fancy window-wrapping promotions (now HSBC, was Verizon).

The River Ridge Condo building at 78 Ridge Street is not practical.  It was built at the peak of the gold rush in 2007, and is situated on perhaps the worst possible plot in the Lower East Side – practically on top of the Williamsburg Bridge approach.  As Curbed often noted in the past, apartment [...]

Some high-tech interactive advertising is now afoot inside the ground level of 38 Delancey, which explains the new touch-screen. The windows are skinned with posters showing app logos and the lame-o slogan of submission (“droid does apps”). No sign of tenants just yet.

After revealing itself to the neighborhood earlier this week, 38 Delancey keeps rolling out the new features.  Yesterday afternoon, a touch-sensitive computer magically appeared in a window at the corner of Forsyth Street.

Over the weekend, much of the remaining worksite plywood was dismantled from the facade of 38 Delancey.  We now have a relatively unfettered look at the ground level of the new condoplex.

30 Orchard Street, that tower of rust just below Hester Street, will soon house a gallery in its ground level retail space.  The marriage is only fitting – luxury catering to luxury.  While the storefront is still obscured by newspaper clippings, there are still details to report.