Bowery Boogie | A Lower East Side Chronicle

As we speak, in the wet early morning snow, the front of the Hollister flagship in SoHo is receiving a proper branding.  Even though the store opened last summer, the entrance never had signage.  Just the ad mural in the old DKNY billboard space.

When we revisited the DKNY Hollister mural last night, there was already headway on the new design. Seems pretty bland.
UPDATE: photo of more progress this morning.
Related Reading:Hollister Poised to Paint [Bowery Boogie]

As of this morning, Hollister is now poised to officially brand its likeness onto SoHo. Taped borders are now in place on the brown building facade of its soon-to-be flagship store. Let’s just hope the painters will color inside the lines.
Related Reading:DKNY Mural Gone [Bowery Boogie]

It’s a veritable changing of the guard down at the entrance to SoHo. As of this morning, the DKNY mural at the corner of Houston and Broadway is gone. Painted a shade of brown. Although, the former lettering is still somewhat visible.

As the future occupant of 600 Broadway (corner of Houston), Abercrombie & Fitch is currently seeking “cool, good-looking people” to represent the brand at its flagship store. The screening process must be pretty tough, especially since SoHo is just teeming with cool people. Get in line!

We could definitely picture Derek Zoolander uttering these [...]

A prelude of what’s in store for the DKNY mural at the corner of Broadway and Houston. The freshly branded scaffolding is evidence of the imminent erasure of the facade. It’s only a matter of time.