Extra Butter

Extra Butter LES Opens Temporary Store While Renovating its Orchard Street HQ

Posted July 25, 2017 at 5:06 am

Extra Butter, the four-year-old Lower East Side sneaker shop, is currently in a transition phase. Its headquarters is now under the knife for a series of store renovations. During this build-out period, though, the movie-themed streetwear brand already secured a Plan B. Last week, ownership moved into the smaller space next door at 125 Orchard […]

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Extra Butter LES Hosting Herschel Supply’s ‘City Limitless’ Pop-Up Shop

Posted October 23, 2015 at 5:12 am

Extra Butter LES is entertaining another pop-up shop at its 125 Orchard Street digs. That annoying high-end hipster backpack brand Herschel Supply is at the helm of the latest creative enterprise, dubbed the “City Limitless Pop-Up Shop.” The artistic component was inspired by Herschel’s City Limitless online photo essay series, a project that compiled cityscapes from a local’s perspective. Crowd-sourced photog magazine, Street […]

‘Publish’ Pop-Up Shop Selling Its Jogger Pants in the Back of Extra Butter on Orchard Street

Posted May 1, 2014 at 6:03 am

Orchard Street newcomer Extra Butter is pimping its backroom space (aka 124 Allen) to the Publish brand for a super-quick pop-up shop. Beginning later today, the LA-based menswear brand will peddle its legacy “Jogger Pants” line of threads. The kickoff party is tonight, and you have one week to visit. If that’s your style. The […]

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Extra Butter Opens on Orchard Street with Asics ‘Death List’ Collaboration

Posted October 18, 2013 at 6:05 am

You enter through a foyer that resembles a movie theater lobby. Behind those curtains at 125 Orchard is not the wizard of Oz, but walls of fresh threads and sneakers peddled by streetwear newcomer Extra Butter. The movie-theme gimmick continues inside with film reels and their negatives sharing shelf space with the product itself. Extra Butter […]

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Extra Butter Urbanwear Shop Moving Into 125 Orchard Street

Posted August 27, 2013 at 5:29 am

Extra Butter is an urban streetwear shop in a suburban environment, founded in Rockville Center back in 2007. It’s on the way to Orchard Street.

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