Gowan

‘ELKEL’ Opening its First Brick-and-Mortar Boutique at 48 Hester Street

Posted February 14, 2017 at 5:17 am

Men’s fashion is apparently still in at 48 Hester Street. Several months after shirt purveyor Gowan closed down, another boutique is on deck. This one focuses on “luxury men’s urban wear.” ELKEL officially announced itself last week with a few computer printouts and window neon. 48 Hester Street is the brand’s first solo brick-and-mortar. According […]

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Gowan’s ‘Party Shirt’ Boutique on Hester Street

Posted December 9, 2015 at 5:17 am

The mess of scaffolding attached to 48 Hester Street the last year obscured the entrance of a fancy new retailer this fall. Shirt purveyor Gowan opened a studio that boasts a single rack with a dozen garments, but empty otherwise. In its own words, the so-called Gowan House “serves as a showroom, laboratory, and meeting […]

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