Bowery Boogie | A Lower East Side Chronicle

As we speak, in the wet early morning snow, the front of the Hollister flagship in SoHo is receiving a proper branding.  Even though the store opened last summer, the entrance never had signage.  Just the ad mural in the old DKNY billboard space.

A day later, a tag short. That’s right, Hollister mobilized yesterday, and browned out the graffiti which appeared on it drab ad mural.

The Hollister mural at the entrance to soho now has a fresh pair of yellow tags. Take that!

Got a good caption for this photo?  Leave your suggestion in the comments!

The Broadway-Lafayette subway station at the backside of Hollister asks that you please practice safer sexxx.

Now that it’s too cold for swim trunks, the Hollister lifeguards are no longer standing outside the flagship store in SoHo.  Nevertheless, the suburban franchise is again seeking models to lure in the customers. This Craigslist ad says it all: Hollister is currently looking for models who are interested in working in our first Flagship [...]