Hotel Indigo


In Which a Hell Square Egg Toss Turns Violent

Posted August 26, 2016 at 5:17 am

There is a sense among some that Hell Square is regressing to its former violent self after a brief period of baby-step progress. No more, claim neighbors in the DMZ. Case in point was a rowdy incident this past Monday night (late) involving a crew of revelers outside the Hotel Indigo. A tipster tells us that […]

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Ben Shaoul Opens Sales Office for 196 Orchard Condos Inside the Orchard Hell Building

Posted July 26, 2016 at 5:18 am

Ben Shaoul and the Orchard Hell Building are now bedfellows. So to speak. It’s a match that makes sense. The so-called Sledgehammer chose one of the seemingly un-leasable ground-level commercial spaces as a sales office. A retail front to sell the new ten-story luxury development ascending at 196 Orchard. Teaser signage had promised as much […]

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Hotel Indigo light show, December 2015

Rumor: Hotel Indigo Flinches, Plans to Ditch ‘Mr. Purple’ Name and Concept for Rooftop Bar

Posted February 22, 2016 at 9:27 am

Word on the street is that the Hotel Indigo recently caved to community pressure and will change the name of its rooftop hang, Mr. Purple. The Gerber Group – the company assigned to handle food and beverage at the newcomer lodge – is expected to swap the name and menu in the coming weeks. Which […]

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Adam Purple above his Garden of Eden, Photo: Harvey Wang

The Secret Dark Side of Adam Purple is Revealed

Last modified January 5, 2016 at 9:02 pm

With all the hoopla buzzing Hotel Indigo, the Gerber Group, and their decision to name Mr. Purple after late local legend Adam Purple (aka David Wilkie), a part of the story remained untold to the mainstream. That of an unsavory twin narrative of a man with a sordid, somewhat secret past of alleged sexual molestation […]

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Adam Purple’s Grandson Responds to Hotel Indigo’s Controversial Rooftop Bar ‘Mr. Purple’ [OP-ED]

Posted December 28, 2015 at 9:45 am

Currently in its sixth week of operation, the backlash against Hotel Indigo, Gerber Group, and the Mr. Purple nightspot on the fifteenth floor is snowballing. And rather quickly. As we’ve exhaustively chronicled, the rooftop hang is borderline defamation of character. Steve Mason, Adam Purple’s grandson, responds to the whole situation with the following editorial.  I […]

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Purple footprints leading to the garden in 1986, Photo: Gustavo Bonevardi.

Following the Footsteps to Adam Purple’s ‘Garden of Eden’ in 1980 [VIDEO]

Posted December 21, 2015 at 10:38 am

In our last dispatch about the cluelessness of the Mr. Purple nightspot inside the Hotel Indigo, we reported that employees had no idea about the man behind their employer’s namesake. Some told our sources that the late Adam Purple (aka David Wilkie) was a man who dipped his feet in purple paint and walked around […]

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Hotel Indigo Turns Hell Square into Times Square with New Nighttime Light Show

Posted December 10, 2015 at 5:12 am

In which the Orchard Hell Building takes another turn toward the crazy. Thanks to the Hotel Indigo occupant within, Hell Square has imparted a negative characteristic of Times Square onto the residential neighborhood. Further solidifying its sense of self, you know, just in case you didn’t realize the towering 23-story building was there. Its north-facing exposure […]

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Mural in the Hotel Indigo, with image of Adam Purple

Indigo vs Purple: Controversy Between Adam Purple and Gerber Group’s ‘Mr. Purple’ Deepens

Posted December 9, 2015 at 9:28 am

How do you try to course-correct a distorted history of the neighborhood? Many people on the Lower East Side are trying to do just that. The recent opening of the Hotel Indigo bar on Ludlow Street, Mr. Purple, created quite the controversy last month thanks to its choice of inspiration. To recap, the new fifteenth-floor hangout […]

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Under Fire, Gerber Group Responds to Criticism over ‘Mr. Purple’ in the Hotel Indigo [UPDATED]

Last modified December 3, 2015 at 1:34 pm

​Under fire for naming its trendy rooftop hang after the late Adam Purple (aka David Wilkie), Gerber Group is certainly on a defensive footing at the Hotel Indigo. And it only just opened. Pretty much everyone in the community is calling them out on Mr. Purple. So much so, that it requires an official response […]

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Clueless New Businesses ‘PYT’ and ‘Mr. Purple’ Pervert Lower East Side History

Last modified November 22, 2015 at 12:47 pm

There seems to be a new level of cluelessness in the neighborhood. It’s one thing to honor the past, or even nod to it in a cheeky or kitschy way. Such is life with “authentrification” as selling point. However, it’s another thing to reference the icons of the past, while completely missing the point. We […]

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