Hotel Indigo


Clueless New Businesses ‘PYT’ and ‘Mr. Purple’ Pervert Lower East Side History

Last modified November 22, 2015 at 12:47 pm

There seems to be a new level of cluelessness in the neighborhood. It’s one thing to honor the past, or even nod to it in a cheeky or kitschy way. Such is life with “authentrification” as selling point. However, it’s another thing to reference the icons of the past, while completely missing the point. We […]

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Photo: WWD

Hotel Indigo Bar ‘Mr. Purple’ – Named for Adam Purple – Opens on the 15th Floor Tonight

Posted November 16, 2015 at 5:10 am

Mr. Purple – the new fifteenth-floor bar inside the Orchard Hell Building – debuts tonight. Its early-week opening is timed to coincide with the launch of the Hotel Indigo LES, an event ten years in the making. And, if you’re wondering, the watering hole itself is a posthumous homage to David Wilkie, better known as Adam Purple, […]

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Hotel Indigo Unveils Signage in Hell Square, Opening Delayed to December

Posted November 5, 2015 at 5:10 am

Ten years into construction and the Orchard Hell Building finally boasts its true identity to the public. Signage for the long-in-the-making Hotel Indigo arrived a few weeks ago on both sides of the 23-story structure. Of both the paint and illuminated variety. Don’t be fooled, though. Official opening is still about a month out. Corporate confirmed to us […]

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Stormtroopers Take Over the Orchard Hell Building

Posted September 18, 2015 at 5:12 am

It would appear the evil empire has just taken up residence inside the Orchard Hell Building. A perfect fit; to quash the rebellion at all costs. At this moment, there is a guard patrol of stormtroopers (i.e. cardboard cutouts) stationed inside one of the retail units at 180 Orchard Street. Their placement is rather mysterious […]

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Hotel Indigo Delays Hell Square Hotel to November 1; Scaffolding Completely Removed

Posted July 28, 2015 at 9:22 am

Milestones galore for the Orchard Hell Building, a development ten years in the making. A public parking garage debuted last week on its backside; and this week, all scaffolding and plywood removed from the project site for the first time since at least 2006. However, Hotel Indigo delayed its grand opening yet again. This time, […]

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Public Parking Garage Opens in the Orchard Hell Building Today

Posted July 23, 2015 at 5:10 am

Ten years of construction and headaches are beginning to culminate at the Orchard Hell Bullding. Now an Indigo Hotel, the 23-story eyesore is adding more parking options to the Hell Square streetscape. Its 24-hour public parking garage (aka “Hell Lot”) opens today, and is the first part of the project to officially open. That feat […]

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Rendering of restaurant inside Hotel Indigo

Stone Rose Lounge Might Take up Residence in the Hotel Indigo on Orchard Street

Posted June 24, 2015 at 5:00 am

After twelve years headquartered in the Time Warner Center, the swanky Stone Rose Lounge is headed down to the Lower East Side. The alleged move was reported in Page Six this morning, in which owner Scott Gerber noted that “We decided it was time for something new … like the Lower East Side.” We knew […]

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The Orchard Hell Building Resorts to Crowdsourcing Store Ideas

Last modified May 15, 2015 at 7:59 am

It’s come to this. Desperation is spelled with a text message. Yes. The Orchard Hell Building, a 23-story development in progress for the last decade, has resorted to crowdsourcing commercial occupants for its ground-level units. Check out the poster attached to the sidewalk bridge. The flashy announcement beckons residents to send a text indicating what […]

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Hotel Indigo on Orchard Street Delayed Until September 2015; Retail Hype Coming Soon

Posted March 4, 2015 at 5:11 am

Hell, what’s another six months when the project has already run a decade and cost countless millions in both currency and complaints. So it is with the Hotel Indigo on Orchard Street, which continues to live up to its Hell Building nickname. According to the booking website, the 23-story lodge won’t start accepting reservations until […]

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Orchard Hell Building Retail Units Sell For $21M

Posted February 27, 2015 at 9:19 am

Ever since the branded sidewalk bridge arrived in October, the commercial retail in the base of the 23-story Orchard Hell Building has been dormant. Cushman & Wakefield is still pimping the properties – separate from the Hotel Indigo upstairs – for possible flagship usage. But now, a wrinkle in the story… The Real Deal reported […]

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