Max Fish

Hell Square petting zoo, September 2012

Finger Tips: Why You Shouldn’t Pet the NYPD Horses in Hell Square

Posted August 24, 2015 at 9:24 am

More evidence of why the NYPD’s equine patrol unit in Hell Square is a bad idea. It’s not just the mounds of horse shit and smell of piss weekend mornings. The drunken petting zoo can also result in disfigurement. In this case, a presumably sloshed Swedish woman hanging at Max Fish last November – Pernilla Ekberg – asked an officer […]

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Celebrity Chef Julieta Ballesteros Gambling on Problematic Pink Pony Space

Posted July 23, 2015 at 5:16 am

It’s been two-and-a-half years since Pink Pony departed the Lower East Side, but who’s counting? Since its forced closure at the hand of a $6,000 rent hike, the large restaurant space has remained dormant. Absolutely zero activity here except for the placement of numerous leasing signs in the windows and above the entrance itself. However, […]

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Why the Pink Pony Space on Ludlow Street Will Have Trouble Attracting Another Restaurant

Posted February 11, 2015 at 10:00 am

If you can believe it, we’re already two years removed from Pink Pony’s unfortunate demise. The beloved restaurant on upper Ludlow Street shuttered in February 2013 when landlord Arwen Properties issued a $6,000 rent hike to an ubearable $20,000 sum. It’s still a vacancy. Since then, 176 Ludlow has been peddled on the rental market without much […]

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Remember When MTV Created a Virtual Lower East Side?

Posted January 8, 2015 at 10:00 am

Remember that time when MTV created a virtual Lower East Side landscape? Yup. Back in mid-2007, the colossal media company unveiled what it called vLES, a forum for computer-bound folk to explore the “mecca of all things creative” without the need to leave the house. Within this loose interpretation of the neighborhood, avatars could interact […]

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First Impressions of the Second Coming of Max Fish on Orchard Street

Posted August 4, 2014 at 6:07 am

This past weekend was the inauguration of the Max Fish reboot at 120 Orchard Street. Friday night was the obligatory soft-open, followed by an official launch the next day. As it stands, only the ground floor is ready for revelers; the basement space is forthcoming. We stopped by for a drink and a photo. The […]

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The Max Fish Cigarette Makes a Comeback, But Not in the Way You Think

Posted July 29, 2014 at 5:32 am

The iconic Max Fish marquee cigarette is most certainly making a comeback, as previously reported. But probably not in the way you think. In the Orchard Street reboot, the illuminated ornament now resides on the wall beside the entrance. With some glittery accompaniment. Placing the twenty-five-year-old piece indoors makes sense, though. Max Fish owner Ulli Rimkus […]

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Max Fish Brands 120 Orchard Street; Opening Day Is August 2

Posted July 14, 2014 at 6:00 am

Take a look – fresh Max Fish branding is now visible on the storefront marquee of 120 Orchard Street. Blue lettering to complement the new patterned piece by Gregg Woolard. But no illuminated cigarette … at least not yet. Give it another month, though, and the Max Fish reboot will be ready to entertain. Owner Ulli […]

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Max Fish Adds New Artwork to Its Reboot Location at 120 Orchard Street

Posted June 25, 2014 at 6:06 am

  Max Fish just added its first touch of flare to the new reboot location at 120 Orchard Street. Staying the course as an artsy alternative, the nightlife institution tapped Klughaus Gallery to paint the door frame with pink and blue polka dot patterning. The artist behind the effort is Gregg Woolard. Yesterday afternoon was the […]

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Sweet Chick Opened on Ludlow Last Night After Two-Week Delay

Posted June 6, 2014 at 6:08 am

Sweet Chick had originally planned to open at 178 Ludlow Street two weeks ago. The day of their public launch (there were friends and family nights) coincided with the water main break around the corner on East Houston. Right then, brown paper returned to the window and a note to neighbors promising to be back […]

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Sweet Chick is Opening at the Old Max Fish Spot on Thursday

Posted May 20, 2014 at 6:00 am

Just as Max Fish prepares the sequel-hangout on Orchard, its old HQ of some twenty-five years is now ready to become a grease pit. Indeed, Sweet Chick is amidst its maiden week at 178 Ludlow Street (though, it was delayed). The controversial Lower East Side outpost opened last night to a crowd of friends and family, but […]

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