Nike Transforms the Bowery into Times Square with ‘Zoom City SNKRS Station’

Posted February 12, 2015 at 5:14 am

The upper Bowery is now like Times Square, complete with bullshit publicity stunt and obnoxious ad screen. Just thank Nike for that. The footwear brand assembled a pre-fab pop up – Zoom City SNKRS Station – in the old Downtown Auto Center at the corner of Great Jones Street. Goal – plug the newest Nike sneakers […]

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Nike Soccer Field on Stanton Street is in Terrible Shape; Parks Department Considers Repair a Priority

Posted January 14, 2015 at 9:22 am

Repairing the dilapidated (nay, dangerous) Nike soccer field in Sara D. Roosevelt Park is a high priority, according to the Parks Department. Nearly nine years after its media-friendly debut, the Nike-built pitch is in tatters. Literally. The turf carpeting is a dangerous minefield of burrs, divots, and even exposed metal base. One athlete who plays […]

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Subway Scenes: ‘Back to the Future’ Nike Air Mags Spotted on D Train

Last modified January 2, 2014 at 12:43 pm

Two years ago, Nike unveiled super-limited edition kicks inspired by Back to the Future – the Nike Air Mags. These sneakers were originally designed as film props (self-lacing, though) in the second movie and were always one of the cooler inventions in the franchise. 1,500 pairs of the Nike Mag were auctioned off, some netting […]

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Nike’s Rivington Court is Dismantled

Posted August 24, 2012 at 6:45 am

Two months of Nike-sponsored basketball activities (and noise complaints) on the Lower East Side have come to a close.

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The Typo Terrorist Tags Nike’s Rivington Court

Posted July 24, 2012 at 6:28 am

There’s a new vandal in town, and this tagger wants you to recognize. Within the last week, the Typo Terrorist has already started spreading knowledge on the streets of the Lower East Side.

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Rivington Court Debuts on Rivington Street

Last modified June 28, 2012 at 12:07 am

Rivington Court officially opened yesterday afternoon behind the Marta Valle/Lower East Side Prep school with a kickoff party.

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Nike and AAU Building Basketball Court on Rivington Street

Last modified June 28, 2012 at 12:08 am

The circus-sized tents arrived on Rivington Street late last week, and our first thought was some shi-shi party. Perhaps a wedding or exclusive event on school grounds.

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Nike Pastes Up Bari on the Bowery

Posted April 26, 2012 at 10:27 am

Nike commissioned a street team to boldly wheat-paste the Prince Street brick facade of Bowery mainstay Bari Restaurant Equipment.

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Nike Commissions New Masaryk Towers Mural

Posted March 23, 2012 at 6:28 am

Chico’s artistic fingerprint at Masaryk Towers was seriously diminished last weekend. What little remained of his signpost mural on Columbia Street – “Living in Harmony” – was indelibly replaced with something less of the neighborhood.

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Nike Builds New Basketball Court Inside Masaryk Towers

Last modified June 28, 2012 at 12:08 am

Some hoop dreams on the Lower East Side. Masaryk Towers, the low-income cooperative at 69 Columbia Street, is the lucky recipient of recent Nike revitalization efforts.

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