Nike

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Nike Pissed off the Lower East Side and SoHo Communities in the Same Day

Posted November 11, 2016 at 5:00 am

It’s quite ironic that yesterday, within just a few hours, Nike was both feted and lambasted by our local government. Mere blocks from each other. While the Parks Department channeled its gratitude (i.e. kissed the ring) toward Nike for resurfacing the Stanton Street basketball courts with designs by street artist KAWS, City Council rallied to […]

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Electeds Rallying Against 5-Floor Niketown SoHo Opening Tomorrow on Broadway

Posted November 10, 2016 at 5:10 am

It’s been rumored for years, and now finally confirmed in the flesh. Nike is opening a huge store at the recently constructed 529 Broadway. It debuts tomorrow with a huge stock of Nike Air Jordans for the taking. Expect long lines. Niketown SoHo took five floors in the new six-story 529 Broadway, which was completed […]

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Streets

Photo: Nike

Nike Taps KAWS to Repaint Stanton Street Basketball Courts

Posted November 10, 2016 at 5:00 am

Nike is embedded pretty deep on Stanton Street in Sara D. Roosevelt Park. Its cash infusions over the years have helped both the soccer field (despite past turf problems) and basketball courts become some of the most heavily used in the area. And as of yesterday evening, the latter is latest to get a makeover. […]

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2 Years Behind Schedule, the New 529 Broadway Shows Itself

Posted May 4, 2016 at 5:19 am

The newest building in the landmarked Cast Iron District is now showing off. Check out the goods on 529 Broadway. After more than three years of astronomical spending, planning, city approvals, and construction, the first glimpse of the forthcoming final product is now visible. It’s a six-story retail building in the heart of the SoHo […]

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Streets

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These Investors Hope to Transform the Bowery into a New Tech Sector; Nike Adds Holiday Pop-Up Shop There

Posted November 12, 2015 at 5:18 am

​Catching up on some news from a few weeks ago. Flashpoint Chinatown property, 135 Bowery, finally changed hands last month after more than three years on the market. The brick property, located just north of Grand Street, was previously home to a wood-framed, Federal-style row house dating to 1818. Unfortunately, the structure was leveled in 2011, […]

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Streets

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Stanton Street Soccer Field Reopens with Shiny New Turf from Nike

Last modified June 15, 2015 at 10:04 am

Better late than never. The replacement pitch donated by Nike on Stanton Street in Sara D. Roosevelt Park is now ready for play. Officially. The Parks Department cut the ribbon on the new soccer surfacing Friday evening, after mucho pressure from the community (and maybe even from pro athletes participating in the annual Showdown). Contractors […]

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Nike Replaced the Pitch at the Stanton Street Soccer Field; Steve Nash’s ‘Showdown’ is Happening

Posted June 1, 2015 at 5:00 am

After nine years of constant use and abuse, the shredded Nike soccer field on Stanton Street is finally on the road to rehabilitation. The sports brand is currently replacing the field and should wrap by mid-month. New turf carpeting is already in place while other materials lie in wait on the adjacent basketball courts. Honestly, […]

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The turf situation at the Nike field on Stanton St.

Rumor: Defective Stanton Street Soccer Field Sidelines Steve Nash’s Showdown in Chinatown (For Now)

Last modified May 12, 2015 at 1:17 pm

Nine years after Nike “gifted” a soccer field on Stanton Street, the pitch is totaled. The conditions here are terrible, and downright dangerous. As previously reported, the turf has been deteriorating at an alarming rate, especially since 2010. With good reason; it’s used constantly and at all hours. The turf is so far gone that […]

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Nike Transforms the Bowery into Times Square with ‘Zoom City SNKRS Station’

Posted February 12, 2015 at 5:14 am

The upper Bowery is now like Times Square, complete with bullshit publicity stunt and obnoxious ad screen. Just thank Nike for that. The footwear brand assembled a pre-fab pop up – Zoom City SNKRS Station – in the old Downtown Auto Center at the corner of Great Jones Street. Goal – plug the newest Nike sneakers […]

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Nike Soccer Field on Stanton Street is in Terrible Shape; Parks Department Considers Repair a Priority

Posted January 14, 2015 at 9:22 am

Repairing the dilapidated (nay, dangerous) Nike soccer field in Sara D. Roosevelt Park is a high priority, according to the Parks Department. Nearly nine years after its media-friendly debut, the Nike-built pitch is in tatters. Literally. The turf carpeting is a dangerous minefield of burrs, divots, and even exposed metal base. One athlete who plays […]

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