Nike

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Subway Scenes: ‘Back to the Future’ Nike Air Mags Spotted on D Train

Last modified January 2, 2014 at 12:43 pm

Two years ago, Nike unveiled super-limited edition kicks inspired by Back to the Future – the Nike Air Mags. These sneakers were originally designed as film props (self-lacing, though) in the second movie and were always one of the cooler inventions in the franchise. 1,500 pairs of the Nike Mag were auctioned off, some netting […]

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Nike’s Rivington Court is Dismantled

Posted August 24, 2012 at 6:45 am

Two months of Nike-sponsored basketball activities (and noise complaints) on the Lower East Side have come to a close.

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The Typo Terrorist Tags Nike’s Rivington Court

Posted July 24, 2012 at 6:28 am

There’s a new vandal in town, and this tagger wants you to recognize. Within the last week, the Typo Terrorist has already started spreading knowledge on the streets of the Lower East Side.

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Art

Rivington Court Debuts on Rivington Street

Last modified June 28, 2012 at 12:07 am

Rivington Court officially opened yesterday afternoon behind the Marta Valle/Lower East Side Prep school with a kickoff party.

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Nike and AAU Building Basketball Court on Rivington Street

Last modified June 28, 2012 at 12:08 am

The circus-sized tents arrived on Rivington Street late last week, and our first thought was some shi-shi party. Perhaps a wedding or exclusive event on school grounds.

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Nike Pastes Up Bari on the Bowery

Posted April 26, 2012 at 10:27 am

Nike commissioned a street team to boldly wheat-paste the Prince Street brick facade of Bowery mainstay Bari Restaurant Equipment.

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Art

Nike Commissions New Masaryk Towers Mural

Posted March 23, 2012 at 6:28 am

Chico’s artistic fingerprint at Masaryk Towers was seriously diminished last weekend. What little remained of his signpost mural on Columbia Street – “Living in Harmony” – was indelibly replaced with something less of the neighborhood.

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Art

Nike Builds New Basketball Court Inside Masaryk Towers

Last modified June 28, 2012 at 12:08 am

Some hoop dreams on the Lower East Side. Masaryk Towers, the low-income cooperative at 69 Columbia Street, is the lucky recipient of recent Nike revitalization efforts.

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Nike Stadium Reopens at 276 Bowery

Posted October 15, 2010 at 6:12 am

The Nike Stadium “creative retail space” on the Bowery is more than just a simple pop-up operation.  We are told it’s in for the longer haul.  Especially since it’s backed by a multimillion dollar, multinational conglomerate.  Notwithstanding, the entire storefront has undergone a complete transformation in the last week.  Rather than a black facade punctuated […]

Showdown in Chinatown, Tonight at 6 PM

Last modified June 27, 2012 at 8:19 am

For the third consecutive year, Steve Nash is bringing his Showdown in Chinatown soccer (nay, futbol) match to the Lower East Side.  The event will be held in Sara D. Roosevelt Park on the Stanton Street field.  This year’s guest athletes include Claudio Reyna, Tony Parker, Simone Motto, Brandon Jennings, and Giuseppe Rossi.  Game time […]

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