Orchard Hell Building

Adam Purple above his Garden of Eden, Photo: Harvey Wang

The Secret Dark Side of Adam Purple is Revealed

Last modified January 5, 2016 at 9:02 pm

With all the hoopla buzzing Hotel Indigo, the Gerber Group, and their decision to name Mr. Purple after late local legend Adam Purple (aka David Wilkie), a part of the story remained untold to the mainstream. That of an unsavory twin narrative of a man with a sordid, somewhat secret past of alleged sexual molestation […]

Filed Under

mr-purple-mural-2

Adam Purple’s Grandson Responds to Hotel Indigo’s Controversial Rooftop Bar ‘Mr. Purple’ [OP-ED]

Posted December 28, 2015 at 9:45 am

Currently in its sixth week of operation, the backlash against Hotel Indigo, Gerber Group, and the Mr. Purple nightspot on the fifteenth floor is snowballing. And rather quickly. As we’ve exhaustively chronicled, the rooftop hang is borderline defamation of character. Steve Mason, Adam Purple’s grandson, responds to the whole situation with the following editorial.  I […]

Filed Under

hotel-indigo-lights-1_wm

Hotel Indigo Turns Hell Square into Times Square with New Nighttime Light Show

Posted December 10, 2015 at 5:12 am

In which the Orchard Hell Building takes another turn toward the crazy. Thanks to the Hotel Indigo occupant within, Hell Square has imparted a negative characteristic of Times Square onto the residential neighborhood. Further solidifying its sense of self, you know, just in case you didn’t realize the towering 23-story building was there. Its north-facing exposure […]

Filed Under

Mural in the Hotel Indigo, with image of Adam Purple

Indigo vs Purple: Controversy Between Adam Purple and Gerber Group’s ‘Mr. Purple’ Deepens

Posted December 9, 2015 at 9:28 am

How do you try to course-correct a distorted history of the neighborhood? Many people on the Lower East Side are trying to do just that. The recent opening of the Hotel Indigo bar on Ludlow Street, Mr. Purple, created quite the controversy last month thanks to its choice of inspiration. To recap, the new fifteenth-floor hangout […]

Filed Under

mr-purple-mural-2

Under Fire, Gerber Group Responds to Criticism over ‘Mr. Purple’ in the Hotel Indigo [UPDATED]

Last modified December 3, 2015 at 1:34 pm

​Under fire for naming its trendy rooftop hang after the late Adam Purple (aka David Wilkie), Gerber Group is certainly on a defensive footing at the Hotel Indigo. And it only just opened. Pretty much everyone in the community is calling them out on Mr. Purple. So much so, that it requires an official response […]

Filed Under

Poolside at Mr. Purple, Photo: WWD

Hotel Indigo Bar ‘Mr. Purple’ – Named for Adam Purple – Opens on the 15th Floor Tonight

Posted November 16, 2015 at 5:10 am

Mr. Purple – the new fifteenth-floor bar inside the Orchard Hell Building – debuts tonight. Its early-week opening is timed to coincide with the launch of the Hotel Indigo LES, an event ten years in the making. And, if you’re wondering, the watering hole itself is a posthumous homage to David Wilkie, better known as Adam Purple, […]

Filed Under

hotel-indigo-exterior

Hotel Indigo Unveils Signage in Hell Square, Opening Delayed to December

Posted November 5, 2015 at 5:10 am

Ten years into construction and the Orchard Hell Building finally boasts its true identity to the public. Signage for the long-in-the-making Hotel Indigo arrived a few weeks ago on both sides of the 23-story structure. Of both the paint and illuminated variety. Don’t be fooled, though. Official opening is still about a month out. Corporate confirmed to us […]

Filed Under

Photo: GE Galeria

Pop-Up Gallery ‘GE Galeria’ Opening in the Orchard Hell Building Thursday

Posted October 20, 2015 at 5:18 am

It’s not just the armed Stormtroopers who are holding court in the base of the future Hotel Indigo (aka the Orchard Hell Building). The adjacent commercial unit has also become a pop-up gallery of sorts. The retail footprint fronting the entirety of 180 Orchard Street has been in various stages of completion for months. There […]

Filed Under

Art
hell-building-stormtroopers2

Stormtroopers Take Over the Orchard Hell Building

Posted September 18, 2015 at 5:12 am

It would appear the evil empire has just taken up residence inside the Orchard Hell Building. A perfect fit; to quash the rebellion at all costs. At this moment, there is a guard patrol of stormtroopers (i.e. cardboard cutouts) stationed inside one of the retail units at 180 Orchard Street. Their placement is rather mysterious […]

Filed Under

hell-building-complete-1

Hotel Indigo Delays Hell Square Hotel to November 1; Scaffolding Completely Removed

Posted July 28, 2015 at 9:22 am

Milestones galore for the Orchard Hell Building, a development ten years in the making. A public parking garage debuted last week on its backside; and this week, all scaffolding and plywood removed from the project site for the first time since at least 2006. However, Hotel Indigo delayed its grand opening yet again. This time, […]

Filed Under