Parasol Projects

As Seen on Kickstarter: ‘BiteMyApple’ is Crowdfunding for a Local Retail Shop

Posted August 15, 2017 at 5:02 am

BiteMyApple might soon return to a downtown corner near you. Two years after its first retail foray – a pop-up shop on the Bowery – the online retailer is now itself crowdfunding to realize its IRL comeback. BiteMyApple was founded in 2011 by Chris Johnson, and sells products that initially raised money using crowdfunding platforms. […]

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Parasol Projects Opening Another Pop-Up Space on the Bowery (aka ‘New Chelsea)

Posted March 28, 2016 at 5:10 am

For the first time in recent memory, restaurant supply is not the modus operandi of 208 Bowery. Its primary commercial tenant the last several years has been Yasakart, which also incorporated the adjacent store into its footprint. (There had been some eviction drama with this tenant back in 2010.) The business downsized last month – […]

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Art

Streets

The ‘Rivington Wall’ Closes ‘Selfie Cult’ Mural with Silent Disco

Posted October 20, 2015 at 5:13 am

Many commissioned street murals simply can’t exist without some sort of “happening” for publicity purposes. Case in point, the so-called Rivington Wall, a relatively new marketing endeavor by pop-up proprietors, Parasol Projects. Situated across the street from its white-box gallery space at 2 Rivington Street, the canvas was most recently painted by German artist Uta […]

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Art

‘Rivington Wall’ Mural Programming Christened by the Bowery

Posted May 22, 2015 at 5:20 am

The wallspace beside the On Stellar Rays gallery is officially its own exhibition space. What began with a mural by RETNA one year ago is now a fully-fledged project with a revolving door of art programming. It’s called the “Rivington Wall,” courtesy of Parasol Projects. Artwork is scheduled to change every four to six weeks. […]

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Art