Bowery Boogie | A Lower East Side Chronicle

In November 2008, the high-end women’s boutique Lolli by Reincarnation moved west from 85 Stanton Street. Other than the addition of “for rent” signs above its entrance, the space remained relatively inactive.  However, we passed by yesterday and noticed a subtle announcement taped in the window.

With the recent flight of Plum boutique from 124 Ludlow, its windows morphed into just another advertising space. In this case, a temporary multimedia installation for Vitamin Water.  Now, where’s the annoying companion ad poster that says Ludlow Street gets its vitamins?