Bowery Boogie | A Lower East Side Chronicle

For the last week or so, a brigade of trucks has been deployed to install a new hi-tech Levi’s billboard above the Bank of America branch at the northeast corner of East Houston and Lafayette.  Each day, crews installed the elaborate collection of cogs, that together, spell the message “We are workers.”

After hanging above the corner of Lafayette and East Houston for years, Sony has finally surrendered the valuable NoHo perch to the fashion industry. Gone is the epileptic PSP.  Now the billboard sports an anorexic H&M advertisement.  End of an era, folks. Condo owners at SHoP’s 290 Mulberry are probably quite happy. [February 2009]