More Orchard Denim, Now with a Name

Posted on: September 30th, 2008 at 9:28 am by

This image has been archived or removed.

This image has been archived or removed.

The denim boutique at 96 Orchard Street finally has a new name, and one with historical value – Amoskeag XX [link]. Official store opening is still advertised as coming soon.

Located in Manchester, New Hampshire, the Amoskeag Manufacturing Company was the largest cotton textile plant in the world during the latter nineteenth century. In fact, the plant itself was the predominant reason the town was founded. The company struck gold, as it were, with its quality flannel, gingham, and ticking. Even Levi Strauss was a customer, utilizing Amoskeag cloth for his patented riveted blue jeans. Despite years of success, though, the business fell on hard times during the Depression, and eventually shuttered for good on Christmas Eve 1935.

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Channeling such rich history comes at a high cost to consumers. Amoskeag XX offers “quality” retro-chic for the most exorbitant prices. Just take a look at the store’s fall/winter collection. There is nothing affordable. At all. Indeed, $500 for a pair of jeans!

See Also:
Amoskeag Manufacturing Company [Wiki]
More Denim on Orchard [BoweryBoogie]

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