Vane for Sebago
Yesterday afternoon, a group of street writers were busy tagging the drawn gate at 125 Rivington. Since virtually no large-scale graffiti of this sort really happens in daylight, my first guess was a new store. A store looking to capitalize on notions of “urban edge” for credibility.
According to one of the painters standing curbside, boat-shoe company Sebago is opening a pop-up shop at the site to promote its latest collection – a collaboration with New York City-based design collective Vane. The temporary store will run between March 27 and April 20.