Yes, Diesel is Stupid

Posted on: March 10th, 2010 at 6:18 am by

Diesel’s latest ad campaign continues to ruffle feathers around town. Especially in the West 4th subway station, where efforts to sabotage their “Be Stupid” promos have transpired for weeks.

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Most recently, graphic stickers were pasted over the posters to prove a simple point – charging that kind of money for denim is what’s stupid. The sticker depicts a store tag with bar code and price point.

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