30 Orchard Street to House Ground Level Gallery

Posted on: April 1st, 2010 at 6:34 am by

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30 Orchard Street, that tower of rust just below Hester Street, will soon house a gallery in its ground level retail space.  The marriage is only fitting – luxury catering to luxury.  While the storefront is still obscured by newspaper clippings, there are still details to report.

This image has been archived or removed.

[Photo: ArtInfo]

Yesterday, ArtInfo broke news that Chinatown art dealer Joel Mesler and Carol Cohen are both behind the venture. And it apparently required some drastic measures.

Mesler, who signed the lease at JFK airport late last night after frantically driving to intercept the landlord before he boarded a plane, plans to use the roomy space — with its 23-foot ceilings and additional downstairs viewing area — to expand his gallery’s growing program. When the dealer opened his current space, Rental, on East Broadway three years ago, he sublet the former Mahjong parlor as a temporary outpost to galleries like Cologne’s Christian Nagel and Warsaw’s Raster.

Given this latest intel, does Orchard Street, and the neighborhood at large, really need another friggin’ art gallery?

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