Chuck Guarino and THECAST at 71 Orchard Street

Posted on: April 1st, 2010 at 6:18 am by

THECAST recently relocated from its self-proclaimed “dungeon space” at 119 Ludlow to an above-ground sliver of real estate at 71 Orchard Street. It sits in a precarious position, wedged between two mainstays – Howard Sportswear and A.W. Kaufman.  The move is part of a new phase in the battle for the Lower East Side; a battle for the heart and soul of the neighborhood.

This image has been archived or removed.

The tipping point has long been reached and this new skirmish is no longer between ethnic groups jockeying for political power. Instead, the fight is over style and image, and Tammany Hall has no say. If Chuck Guarino has anything to say about all this, you can bet that the young men and women trolling the bars, restaurants, art galleries, and boutiques will be adorned in a style that evokes the gritty era of power chords, black leather, and chains.  Think Iggy Pop, not Vampire Weekend.

This image has been archived or removed.

[Chuck Guarino & Elisa Maldonado]

The neo prepsters thought they had secured stylistic hegemony around these parts, but they need to watch their backs now that Guarino’s THECAST shop has emerged from under Ludlow Street to it’s new digs at 71 Orchard Street.   THECAST is a narrow railroad tenement selling old school, authentic punk rock and metal fashion; not the cartoon stereotype, but the timeless, simple look that’s been a staple of American style since the idea of playing loud, snotty music in your garage first emerged out of the post-war suburbs and found its way to the once inexpensive precincts of the Lower East Side. These vintage boots, reasonably-priced handmade tees, and “Made in New York City” jeans and leather jackets are more Max’s Kansas City than Stanton Social.

This image has been archived or removed.

Chuck has lived in the neighborhood since 2001 and represents the last wave of artists and designers who arrived here before the tsunami of upscale dweeby decadence rolled over everything in sight. Instead of drowning in a sea of rarefied dandies posing in their yacht wear, Guarino has established an oasis of true grit to serve notice that the war is not over and the ghosts of the Blank Generation live on. Forget about the need to make a statement. Just check out THECAST to peruse the out of print records, books and bring your girlfriend to meet Elisa who will show you the sexy “Aloha From Hell” women’s line.

THECAST, 71 Orchard Street, (212) 228-2020, Open M-F 12 – 8 pm

[Written by Steven Gibaldi]

Recent Stories

16-Year-Old Fatally Shot in the Face on Delancey Street Last Night

A 16-year-old boy was shot and killed on Delancey Street last night, near the on-ramp to the Williamsburg Bridge, cops said. The teenager was shot in the face near the corner of Suffolk at about 8:30pm. Right at the foot of Essex Crossing. First responders rushed the boy, who was unconscious, to Bellevue Hospital for […]

CBGB Shut Down 15 Years Ago on the Bowery

Fifteen years ago. This was the night – arguably – that the last breath of punk exhaled on the Bowery. When CBGB concluded its residence at 315 Bowery. And the block could not look any different today. The former venue became, and remains, the upscale John Varvatos boutique; while its old CB’s Gallery space is […]

MOSCOT Launches New Chromeo Collaboration with in-Store Performance

MOSCOT recently launched a new collaboration with popular electro-funk duo Chromeo. To celebrate, the eyewear company is hosting a live performance of the group at its Orchard Street flagship tonight. According to the press release, the new “luxurious capsule collection” features two limited edition frame styles co-designed by David “Dave 1” Macklovitch and Patrick “P-Thugg” […]

Charlie Bird Vet Eyes Division Street for ‘Parcelle Wine’ Spinoff

A veteran of Charlie Bird is spinning off the popular Hell’s Kitchen wine shop into a dedicated bar on the Lower East Side. Down on Division Street in the orbit of Forgtmenot, Dimes, and Kiki’s. Three-year-old Parcelle Wine, situated inside the Henry Hall apartment building near the Lincoln Tunnel, has plans for 135 Division. Specifically, to […]

New York Rangers Pop-up Honors Hockey Great Rod Gilbert with LES Pop-Up

The New York Rangers are headed to the Lower East Side to honor one of its legendary fallen players, Rod Gilbert. With support from the Hockey Hall of Fame, the Blueshirts are hosting a pop-up tribute to the forward at 2 Rivington Street. “As we drop everything for Hockey Week, we also want to lift […]