Foundation Replaces Rewind at 137 Essex

Posted on: April 21st, 2010 at 6:33 am by

This image has been archived or removed.

One loud, obnoxious club is replaced by another at 137 Essex Street. Late last month, Rewind sold its soul for a gold stripper pole, and became a new venture called Foundation.  Even with new ownership, this loungy nightspot is exactly what you might expect – velvet ropes, clipboards, and bouncers with earpieces.  And a single-door entrance that dares you to enter.

This image has been archived or removed.

[Photo Credit: Yelp]

The description:

Nightlife veteran Ronnie Kaplan, owner of previous NYC hotspots One 51, Suede and Cherry Lounge is back on the scene with his newest venture FOUNDATION. Ronnie and his business partners Jay DeLalla and Joe Torres have stripped a former dive club [not exactly] at 137 Essex Street and manicured it into a lush Suedesque prototype with industrial chic elements.

There is no doubt that the L.E.S has become a trendsetting neighborhood, with the opening of the ultra chic Thompson Hotel, Hotel on Rivington, and Stanton Social, there is always a delightful mix of Celebs, Debutant Socialites and Hipsters. You can even expect to see some of Ronnie`s A-List friends dropping by from time to time.

And there is some immediate fallout to report. Here is what one outspoken Yelper had to say about the joint (dated April 5):

I unfortunately had to witness the 2 bouncers here BRUTALLY beat an innocent, non-aggressive (NOT intoxicated) customer who had just left and was half way down the street.  The horrendous brutality occured simply because the patron unhooked the rope to leave. He was quickly beaten unconcious and the 2 bouncers proceeded to maliciously attack him, kicking and punching him.  Ambulences and police arrived – and the bouncers acted as though they were innocent, and as they had not started it.  Just a couple hours prior, one of the same bouncers punched another innocent man in the face for trying to re-enter the club by unhooking the rope.  Witnesses are pressing charges, and this place is dangerous and horrible.  DO NOT GO HERE.

Foundation, 137 Essex Street, (212) 253-2166

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