Nike Stadium Creative Retail Space at 276 Bowery

Posted on: May 13th, 2010 at 6:38 am by

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In keeping with the theme of soccer pop-up shops, another such concept is coming to 276 Bowery, onetime home of the Feature Inc. gallery.  In recent months, the interior was gutted and redesigned to accommodate this latest installation. Starting Friday night, the storefront will become a semi-temporary creative retail space by Nike, dubbed Stadium. Nice yellow doors!

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Indeed, tomorrow night is the grand opening of Stadium at 276 Bowery.  A new short film about soccer by Spike Lee and Jake Summer, Everything is Practice, is the marquee flick of five slated to premiere.  According to the Nike Stadium website:

Behold a little creative nugget from the New York chapter of Nike Stadiums. Today we share a little teaser entitled “Everything is Practice”, an intimate moment with Spike Lee assist coaching his son’s soccer team, together sharing a passion for discipline and teamwork.

The narrative follows the team practicing at the Sara D. Roosevelt Park field in Chinatown.

Here is the letdown of a trailer:

We were told by an employee that the event space would be open Thursdays through Sundays.

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