World Cup Pop-Up PlayBeautiful to Open at 201 Mulberry

Posted on: May 11th, 2010 at 6:39 am by

To capitalize on World Cup fever this summer, a new soccer-themed pop-up shop will open at the 201 Mulberry event space on June 6. And judging by the description, it promises to be quite an experience.

This image has been archived or removed.

Here is the description, lifted from their Facebook page:

PlayBeautiful is an interactive, community-driven, pop-up experience in downtown New York celebrating the 2010 World Cup. Featuring real-time match viewing of every World Cup game, live demonstrations by the soccer industry’s top performers, video game competitions, film screenings, private events and an unparalleled retail experience – showcasing the recently-launched FIFA Collections brand – PlayBeautiful will be the nexus of World Cup fever in New York City.

The shop is also hiring associates to help with the project.

PlayBeautiful @ Open House, 201 Mulberry Street

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