Vicmarr Electronics to Benjamin Moore Paints on Delancey

Posted on: June 16th, 2010 at 6:12 am by

Ever since a weekend of strong winds brought the Vicmarr Electronics sign to its knees, the deteriorating storefront marquee of 88-90 Delancey had been a fleeting manifestation of the old neighborhood. A reminder of a specific time and place that has since passed on.  Yet now, a month later, all that is history, as a new ad banner covers everything.

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The advertisement is for Benjamin Moore Paints, and is perfectly positioned above the soon-to-open Schames Paint at 90 Delancey.  Indeed, this new location (relocating from 3 Essex) is a Benjamin Moore supplier, and is itself part of their “Signature Store Program,” which provides incentives to independent dealers.

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Meanwhile, the Triangle Optical sign which went missing for a few weeks is now back home.

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[May 2010]

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