BLVD Re-branded as Soiree

Posted on: July 8th, 2010 at 6:23 am by

At last month’s community meeting with owners of the forthcoming tapas joint at 245 Bowery, representatives from BLVD were deployed to secure the S.R.O. namesake for their own re-branding effort. Well, the issue is now a moot point, as the nightclub apparently settled for a different name.  Meanwhile, the BLVD flags remains in place.

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Rather than S.R.O., it appears Crash Mansion instead chose Soirée for its trendier ground-level nightspot at 199 Bowery. This now leaves the coveted, albeit disrespectful, name free for the taking. Have at it.

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