Il Laboratorio del Gelato Readying New Space at 188 Ludlow

Posted on: July 13th, 2010 at 6:34 am by

Four months ago, the New York Times first brought news that neighborhood favorite Il Laboratorio del Gelato was expanding its empire into 188 Ludlow Street, a high-end rental building also known as The Ludlow.  Since the bombshell dropped, though, the ground level cornershop has remained relatively idle.  There were little, if any, signs that the move was actually in progress.  No longer.

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For the last few weeks, the doors have been open, exposing preparations for the new Gelateria.  And now hype posters hang in the windows along both East Houston and Ludlow.  The original target opening was July 1, but judging by the interior, the end of summer seems more likely.  Also, word on the street is that 95 Orchard will remain open for awhile longer.

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The 188 Ludlow locale is five times larger than the Orchard Street storefront, offering plenty of space to hone its wholesale business. Customers will still be able to walk in off the street for frozen treats, though.  Owner Jon Snyder explains more of the details in his April 9 Facebook note:

The space will allow for not only additional state of the art equipment, but a nicer retail component (with seating!) with an expanded selection of flavors offered. On Orchard we scoop 20 flavors. At ‘The Ludlow’, we will offer 50, which will rotate off our ever-expanding 200-plus flavor list.

The design of the entire new space will be very open allowing for an expansive view of our production processes – from the retail café and from the large windows on the street. And in response to overwhelming demand we will be open late: Sunday thru Thursday, 8am to 10 pm. Friday and Saturday, 8am to midnight.

Il Laboratorio del Gelato, 95 Orchard Street & 188 Ludlow Street, (212) 343-9922

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