Levi’s Installs New Gears Billboard Above East Houston

Posted on: July 22nd, 2010 at 6:24 am by

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For the last week or so, a brigade of trucks has been deployed to install a new hi-tech Levi’s billboard above the Bank of America branch at the northeast corner of East Houston and Lafayette.  Each day, crews installed the elaborate collection of cogs, that together, spell the message “We are workers.”

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Once functional (any day, we are told), the gears will spin and allegedly reveal the slogan every couple minutes.  This latest Levi’s billboard has a pretty high distraction quotient, and definitely rivals the epileptic Playstation PSP which was removed last summer.  About face, and you will see another ginormous Levi’s ad banner.

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The denim company now owns a big chunk of the advertising space in this high-traffic area.

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