Signs on Orchard Street: Guss’ Pickles and Sticky Rice

Posted on: September 28th, 2010 at 6:33 am by

Two key Orchard Street signage updates to report today.  First up is the onetime Guss’ Pickles storefront at 87 Orchard, which is currently amidst a transition to an independent cigar shop called Maraya.

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The kitchy green-and-red awning was pried from the facade over the weekend, and subsequently revealed some ghost signage from the recent past.  Still painted on the security gate housing is the simple print lettering for the business. We were told by Maraya owner Joy Florentz that the old awning is now sitting in the basement, folded up and awaiting a lucky buyer. Meanwhile, a brand spankin’ new sidewalk shed was nailed in place during yesterday’s rainfall.

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Next up is Sticky Rice, located one door to the south at 85 Orchard Street. The BYO Thai joint elected the contemporary path by adding something a bit more conspicuous.  Illumination.  It’s a cleaner, brighter, and more homogenized look for the eatery, which is obviously seeking somewhat of a brand-slash-image enhancement.

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