Beauty & Essex to Open December 11

Posted on: November 29th, 2010 at 3:01 pm by

We’ve been watching the progress at the old M. Katz & Sons Furniture depot for awhile.  Each week brought newer developments at 146 Essex Street, such as the gradual removal of the classic signage, the installation of an all-glass facade, or job listings.  Now five months along, Beauty & Essex has reached full term.  Over the weekend, the new bar-slash-restaurant received its fresh marquee.  The network of bulbs and metalwork, spelled out in both print and cursive, has that Times Square carnival vibe going for it.

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Beauty & Essex is spearheaded by chef Chris Santos, the nightlife maven who operates another trendier-than-thou establishment around the corner, Stanton Social. Santos informed Grub St that he intends to open for dinner on December 11, but that the menu has yet to be finalized. What is known, however, is that Beauty & Essex will have a raw bar and entrees in the general price range of $16 to $24.

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Eater has more, claiming that the front of the establishment will even house a pawn shop. For this gimmick – commdifying a component of derelict neighborhoods and selling to upscale diners – we truly are at a loss for words. What a mockery.

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Meanwhile, M. Katz & Sons Furniture is not out of the game.  The depot relocated to a smaller, below-grade space at 20 Orchard Street back in September 2009.

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