Epaulet Opens Boutique at 144 Orchard Street

Posted on: November 8th, 2010 at 6:12 am by

For the month of October, Brooklyn-based boutique Epaulet held a pop-up residence at lifestyle joint Reed Space on Orchard Street.  Their brief stint here would prove to be a precursor to bigger news.  Indeed, the shop just opened its second brick-and-mortar location across the street.

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The life cycle of 144 Orchard Street has just shifted from the fetish and erotica of Demask to the safer, trendier Epaulet.  All within a few months. Not too surprising, though, given the only two options for vacant Orchard storefronts these days seem to be either galleries or boutiques.

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Epaulet, 144 Orchard Street, Tue-Sat 12:30-7:30, Sun 1-7, Closed Monday

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