Maraya Cigars Now Open at 87 Orchard Street

Posted on: November 15th, 2010 at 6:38 am by

Guss’ Pickles is but a faint memory in this next chapter of life at 87 Orchard Street.  Maraya cigar shop, which first announced its presence back in August, retooled the entire storefront and is now open for business.  Goodbye brine, hello tobacco!

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A couple weeks ago, owners Joy Florentz and Kevin Joyce began selling product from the doorway of their black, wheat-pasted sidewalk shed. It was nothing crazy, just a way to take a break from alleged 16-hour work days and introduce themselves to the neighborhood.  Then last Wednesday, the plywood was peeled away to ultimately reveal the fruits of their labor.  Behind this new glass facade, the Guss’-branded white tiling was completely sheared in favor of the century-old brick beneath; new hardwood floors were also installed.

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By Saturday afternoon, Maraya was already in soft-open mode, with Florentz and Joyce quietly peddling cigars while applying the finishing touches.  When we stopped by yesterday, there seemed to be genuine interest in the new venture. Not everyone ventured inside, but plenty were curious.

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Ms. Florentz informed us that, since the official opening is over two months behind schedule, there is a surplus quantity currently being offered at a discount to customers.

We want every cigar smoker in NYC to come down and try a Maraya.  Because we anticipated opening a month ago, our inventory is backed up and we have to move out what’s currently in our humidors to make way for incoming product.  Our Introductory Sale features both Tango and Piano blends of Toros and Torpedos for $8 each, cash including tax.  Tango Perfectos and Piano Churchills will be $10.  A great cigar for a great price.

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