American Choice Deli Swaps Signage at 111 Delancey
American Choice Deli, the overpriced bodega at the corner of Essex and Delancey, is currently rebranding. New signage, new look, new image. Gone is the faded old awning, which was perpetually covered in a cocktail smattering of bird shit and street grime.
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The replacement awning at 111 Delancey is quite similar to its predecessor – same color scheme of white on navy blue – except now there aren’t any bald eagles, American flags, or all-caps text. Indeed, American Choice instead chose to market their new logo alongside pictures of sandwiches.