Dubai Advertising Above East Houston

Posted on: December 14th, 2010 at 6:28 am by

Dubai is injecting some unneeded advertising dollars into the Lower East Side.  Draped across the ad space where the Shastone Monuments ghost signage once lived, a new billboard banner serves as another stark reminder of the direction in which the neighborhood is headed.  Dubai, with a capital D.

This image has been archived or removed.

Gold rush attitudes abound in this ego-driven campaign depicting an urban fashionista staring longly at the glass phallus of Burj Khalifa, the tallest building in the world (2,717 feet).  And located in the center of the Lower East Side, this slogan claims that downtown Dubai  is “the center of now.”

This image has been archived or removed.

The banner is itself aptly positioned just below one of the tallest buildings in the neighborhood, The Ludlow, and is visible if heading westbound on East Houston.

Recent Stories

On Holocaust Remembrance Day, Hillman Houses Vandalized with Antisemitic Graffiti

Yesterday was International Holocaust Remembrance Day, also marking the 75th anniversary of the liberation of the Auschwitz death camp. Here on the Lower East Side, though, it was apparently occasion for some antisemitism. Someone scrawled an antisemitic message – “fuck Jews” paired with botched swastika – inside the Hillman Houses at 500 Grand Street. The […]

Watch the First Teaser for Upcoming Beastie Boys Doc on Apple+

Yesterday, Apple unveiled the first trailer for its highly anticipated Beastie Boys documentary. It’s a teaser in the truest sense, squeaking by at about thirty seconds. Beastie Boys Story is billed as a “live documentary experience” as told by surviving members Mike D. and Adam “Ad Rock” Horovitz. It’s based on the bestselling Beastie Boys Book […]

Mount Sinai Opening Group Clinic on Delancey Street

There hasn’t been a steady tenant at 104 Delancey Street since the Chase Bank closed and consolidated with the branch across the street in 2012. Instead, eight years of pop-up players persisted, from Gagosian (2012) and Hanksy (2014) to Spirit Halloween (2015), All Leather, and Chabad LES. Now, landlord Samy Mahfar is switching it up completely. […]

Onlookers Rush to Lift SUV from Atop Pedestrian on Delancey Street [VIDEO]

Did you happen to see this clip from yesterday evening? An SUV driver purportedly hit a pedestrian on the doorstep of Essex Crossing, in the intersection of Delancey and Norfolk Street. Seeing the accident unfold, several pedestrians rush to the vehicle in order to literally lift it from atop the victim. Apparently her ankle was […]

On the ‘Ground’ with the New Madison Street Soccer Pitch

In the month-and-change since we broke the news, the large-scale indoor soccer field on Madison Street is making quick progress. Transforming a long-vacant commercial warehouse on the edge of Chinatown. Last week, The Ground, which was founded last year around the corner on Monroe, made the expansion official by whitewashing 130 Madison and imparting branded […]