Essex Street Snowman Completed
Friday afternoon, we learned that the double-sided Essex Street Snowman was being reconstructed and strategically reinforced with cardboard scraps. That was then, this is now. Behold the completed creature in all its icy glazed glory – Christmas wreath, shovel, cone cap, and all!
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The gimmick is generating plenty of valuable exposure for the modest market at 1 Essex Street. At any given moment, there are people with cameras and phones hoisted to capture the scene. Brilliant marketing. Meanwhile, one reader has already taken to Facebook to grant the snowman an online identity.