Peri to Open at Former Essex Ale House

Posted on: January 4th, 2011 at 6:18 am by

Two weeks ago, black trash bags were taped to the windows of the old Essex Ale House at 179 Essex Street, no doubt signaling the arrival of a new nightlife establishment.  Truth.  And now the January SLA docket reveals some clues of the latest tenant to give a go at this cursed real estate. The storefront will apparently become [PDF] a Turkish restaurant called Peri, which translates to “spirit” or “fairy.” Management will be seeking approval from Community Board 3 for a wine and beer license next Monday night (January 10).

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Turnover is the key word here.  During the aughts, no less than three bars claimed 179 Essex as HQ – Filthy McNasty’s, 12″, and Essex Ale House.  The Ale House opened in 2006, and was sold to the folks at Nice Guy Eddie’s two years later. During its reign, the watering hole was fairly prone to closing unannounced, such as the DOH shutter in March 2009. By last summer, death finally reached its doorstep.

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And regarding the alleged hex on this property, the former 12″ owner had this to say last summer:

I used to own the 12″ Bar. I bought it when it was Filthy McNasty’s to fix up and flip which I did after 2 years (despite the insane landlord, but that’s just my humble opinion). I think the problem since then is that a small space w only a beer/wine license needs a theme and/or personality to get people in there, which is why 12″ Bar did so well (we were a DJ bar that showed art as well, lots of albums on the walls along w pop kitsch, too). The owners since then stripped out all the carpentry we did, made it pretty drab, and it seemed like they were trying to create a dive bar, whereas a real dive bar evolves over time. That place just needs someone with a vision for it that is able to create and sustain it, give it some TLC and be creative with the drink selection and marketing.

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