Breaking: American Apparel Advertising Returns

Posted on: February 8th, 2011 at 6:39 am by

For awhile there, Calvin Klein was the undisputed king of oversexed advertising along the East Houston corridor.  Each new banner caused a swirl of media attention, leading news networks to trip over themselves to cover the story.  However, the CK folk really need to thank American Apparel for the increased exposure.

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Before many were transfixed by the CK striptease, as it were, it was all about their competition just up the junction on Allen.  The hipster clothier’s successful run of controversial campaigns created plenty of blog fodder back in the day, but eventually fizzed in the summer of 2008, when the last ad banner was deposed. Never to return.  Au contraire!

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[October 2007; Photo Credit: Racked]

Now two and half years later, American Apparel is again above the intersection of Allen and East Houston.  This time with a more conservative, buttoned-up approach. What gives, Dov?

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[November 2010]

Guess that explains the pair of workers reinforcing the billboard skeleton a few months ago.

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