Lady Gaga Supreme Ads Pasted Around the Lower East Side

Posted on: February 24th, 2011 at 6:18 am by

Lady Gaga really loves championing her Lower East Side roots.  First it was the 60 Minutes interview with Anderson Cooper in January; and then just a couple days ago, an HBO film shoot outside Babeland on Rivington Street.  Now, it’s a partnership with Supreme.

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Local NYC skate brand Supreme chose Gaga as spokesperson for its latest ad campaign.  Photographer Terry Richardson was behind the lens during the shoot, and captured the Fame Monster in scandalous poses – groping her lady parts, wearing wet t-shirts, licking her elbow, etc.  Here’s the behind-the-scenes video, synchronized to Richard Hell’s “Blank Generation.”

Meanwhile, an all-out guerrilla marketing campaign was executed earlier this week in seemingly all corners of the neighborhood (if not the city).  For instance, bills were glued along the Bowery, each portraying a “refined” image of Gaga in a Supreme t-shirt and sunglasses.

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And there was no shame in overwriting the months-old Rag & Bone mural on Elizabeth Street.  To be fair, though, the high-end boutique covered the art with its own wheat-paste long before the Supreme campaign.

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