RIP Levi’s Billboard of Gears

Posted on: February 18th, 2011 at 6:28 am by

Levi’s finally decided to scrap its billboard undertaking above the corner of East Houston and Lafayette.  The billboard was more a headache than anything else.  Shortly after its July 2010 unveiling, the ambitious advert began a lengthy problem streak.  Which is just a handy euphemism for “the thing was friggin’ busted.”

This image has been archived or removed.

The complex collection of interlocking cogs was operational for a couple months, then shit the bed.  And it never really recovered.  A tuneup in November definitely helped, but that was only a short term band-aid.

Oh well.  T-Mobile is now the latest company leasing the high-profile ad space. It’s actually some clever copy, too. “Faster than new parents moving to Park Slope.”

This image has been archived or removed.

Recent Stories

See the Subways with the MTA’s Live Subway Map

It’s been a long time coming, but the MTA map is finally going digital. Now officially in beta, the MTA’s “Live Subway Map” is a dynamic interface showing real time train locations, arrival times, and service alerts, among other pertinent info for New York denizens. And it arrives at a time when subway ridership numbers […]

When a Rat Skeleton Falls through Your Ceiling

This is not a Halloween story, but may as well be. As reported yesterday, deaf and hearing-impaired tenants living at 174 Forsyth Street are demanding remedy for deplorable living conditions. Those affected allege years of neglect that led to extreme disrepair and lack of security, and are holding a press conference this morning to train […]

Woman Punches Uber Driver in the Face on Ludlow Street

A woman jumped into an Uber on Ludlow Street and assaulted the driver, police said. On Sunday night, approximately 10:00pm, the woman entered the cab outside 121 Ludlow Street, unwarranted, and allegedly punched the driver in the face. He sustained a fat lip, and is otherwise okay. It’s unclear what prompted the belligerence. However, the […]

Economy Candy and the Pandemic Halloween

With Halloween just a few days hence, we checked in with local love Economy Candy, to see how owners Skye and Mitchell Cohen are managing the pandemic during a peak holiday for the Lower East Side confectioners. As you can imagine, Halloween has always been a big deal in the Economy Candy family. “Growing up, […]

Deaf Tenants Allege Years of Neglect and Poor Living Conditions on Forsyth Street

Deaf tenants in HUD housing on the Lower East Side are organizing to demand better living conditions after years of purported neglect. The buildings comprising 174-184 Forsyth Street were constructed in March 1994 specifically for low-income deaf and hearing-impaired tenants. New York Society for the Deaf owns the six-story, half-block complex, which was financed by […]