Salon 94 Bowery to Boast Outdoor Video Wall

Posted on: February 3rd, 2011 at 6:28 am by

Aside from a brief showcase last spring, the Salon 94 outpost at 243 Bowery has been consumed by renovation. Nothing but plywood and laborers.  But there’s now an opening date to report.  Owner and gallerist Jeanne Greenberg Rohatyn told the Observer in an interview that she plans to launch on February 15 with “Love Doll” featuring artist Laurie Simmons.

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Buried in the guts of the interview is perhaps the most alarming tidbit.  It appears the gallery mini-empire will have the first jumbotron on the Bowery, one-upping the new Salvation Army boutique hotel development just north of Houston. Designed by Rafael Vinoly, this third Salon 94 exhibition space will reportedly boast an enormous ten-foot video wall.  When asked if the Times Square-esque billboard would result in rubbernecking, Rohatyn replied:

I hope so. That’s something I learned from Marilyn Minter, actually. She wants people to have that spectacle and that’s something I think you should do, having people taking a second glance. I just hope we don’t have a bunch of people sitting out on the street watching the video.

With regard to the interior, though, we learned that the “double height” space is without flooring and patrons must descend a stairwell upon entry.  That it’s “in a sense like a crypt or an Egyptian tomb.”

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[347 Bowery Hotel; Photo Credit: EV Grieve]

Jeanne Greenberg Rohatyn is more widely recognizable from her appearance as judge on Bravo’s reality series Work of Art: The Next Great Artist.

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