New York Lottery Commercial at Village East [Video]

Posted on: March 16th, 2011 at 10:48 am by

New York Lottery takes on the funhouse aesthetic in this year-old, yet still played commercial for Mega Millions and Power Ball.  Indeed, the viewer is treated to a zany miniature Manhattan synchronized to the music of Old Man River (“La”).  But there are some continuity errors, whether intentional or not.  The ever-growing protagonist enters a subway station (on the G?) and is magically whisked to Second Avenue in the East Village, outside a Village East Cinema lookalike.  His path then leads to midtown.

This image has been archived or removed.

The message here?  Playing the lottery will make you big.  Not Josh Baskin big; Attack of the 50-Foot Woman big.

And we stumbled upon the website of set designer Tonky, who has some cool behind-the-scenes photos:

I aided Julian in the creation of various generic and landmark buildings. My role was to run around to photograph various NYC sites and to grind away in Photoshop to create large-scale printable facades that would be assembled and detailed by Brooklyn Model Works.

It’s the second commercial in the last year which features the independent East Village movie house.

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