Colossal Dos Equis on Delancey
The colossal Colossal Media billboard space on the west-facing facade of 77 Delancey just birthed a new painted advertisement for Dos Equis. Quite surprising to see a beer placement here, as the brick is usually coated for video games or music events. Or not at all.
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Staring at this ginormous photo, you can almost hear the macho cigar-speak of actor-spokesman Jonathan Goldsmith. This so-called “Most Interesting Man in the World” was born in 1938 to Jewish family in New York City. And he actually appeared in television classics such as MacGyver, Knight Rider, and The A-Team. These days, he reportedly lives on a 50-foot Beneteau sailboat in Marina del Rey.
Colossal Media specializes in hand-painted outdoor advertising, and can be seen all around the downtown environs. It’s usually much easier on the eyes than traditional building advertisements.