Coming Soon: La Cremeria at 178 Mulberry Street

Posted on: April 25th, 2011 at 6:39 am by

In July 2009, eons ago in city time, Cinema Nolita closed and vacated 178 Mulberry Street, leaving plenty of neighborhood film freaks in the dust.  It was a seven-year run for the renowned rental joint, which carried an eclectic selection of titles.  Scaffolding quickly arrived on scene, and the storefront remained rather silent for the better part of a year.  Gut renovations began last May, then another nine months of inactivity followed.  Which brings us current.

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Since the new year began, the former home of Cinema Nolita has seen some renewed action.  A sidewalk shed came and went, and the entire facade was completely retooled with the works – doors, windows, etc.  Gone is the white frontage, the video drop box, and “Video Store” signage.  Coming soon to the premises is a new Little Italy gelato joint called La Cremeria.  A simple printout affixed to the doorway announces as much.

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According to Italian publication Voce, La Cremeria is reportedly the brainchild of 33-year-old Bologna native Martino Caciagli.

It will be a little design shop carefully furnished, cozy and familiar, equipped with benches and Italian ice cream the best technology and the staff (a team in Italy, and three locally hired) will prepare in front of people, the only barrier to a glass, the different tastes, frozen desserts, cakes, ice cream, fruit ices … “We will use only products made in Italy.”

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[July 2009]

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