Coming Soon: Verhulst + Fredericks Pop-Up Eatery at 199 Bowery
As demonstrated by What Happens When, a first of its kind, the concept of temporary pop-up shops is no longer relegated to the retail industry. In fact, we’ll go out on a limb and say that 2011 will inevitably go down in the record books as the year pop-up restaurants made the biggest splash.
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So out come the copycats. In due course, a Dutch farmhouse eatery will invade 199 Bowery, the current home of the Soiree nightclub (formerly BLVD). The project is a three-week fundraiser experiment called Verhulst + Fredericks, which is essentially a culinary collaboration with the Sustainable Style Foundation. All proceeds will benefit the cause. Here’s some babble about the eatery. There’s plenty of buzz words to trip you along the way:
In collaboration with the Sustainable Style Foundation, the Verhulst + Fredericks pop-up restaurant will combine the worlds of interior design, fashion, and food creation. This unique dining experience will inspire stylish sustainable living, and spark creative conversation – all while connecting people to the rich history of New York. The three-week, farmhouse-inspired restaurant will serve healthy, fresh, and inventive food inspired by lower Manhattan’s Dutch roots.
The interior of the restaurant will be reflective of a modern, spring dinner party with unique details inspired by Dutch art, and will be one of the first LEED CI (Commercial Interiors) certified pop-up restaurants in New York City. Staff will be outfitted by a professional stylist and music will also be an integral part of the overall concept. The menu will feature oysters on the half shell served with mignonette; seared herring with asparagus, fingerling potatoes and sorrel topped with hollandaise sauce; and a nettle and potato soup with croutons and herbs.
The name itself does have plenty of historical currency, though. Verhulst + Fredericks founded the settlement of New Amsterdam at the tip of Manhattan island way back in 1625. The latter was responsible for designing and constructing Fort Amsterdam, around which the city grew up.
Verhulst + Fredericks is slated to operate at 199 Bowery between May 7 and May 28, and will seat roughly 25-30 people.
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