Lulu D Arrives for “How to Make it in America”

Posted on: April 5th, 2011 at 6:28 am by

Don’t be fooled by the current activity inside 164 Ludlow Street.  On the surface, it appears as though a new boutique called Lulu D is moving into the old Ludlow Guitars space.  Especially with the appearance of a heavy-duty awning and lettering in the windows.  But despite such context clues to the contrary, the new retail enterprise is indeed a farce.

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Last Thursday, we reported that production personnel for the HBO series How to Make it in America gathered at 164 Ludlow to consider this particular storefront as a set.  Well, that’s precisely what happened.  The scout on scene yesterday evening informed us that the boutique is specifically for the television show.

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While requisite “no parking” signs announced today as a day of filming in Hell Square, we were also told that the shoot was postponed.  It will resume either tomorrow or next week.

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