Masala Twist Replaces Kung Fu Bing at 189 East Houston

Posted on: April 18th, 2011 at 6:28 am by

Kung Fu Bing. Let’s talk about it. The kitchy mascot-driven eatery lived a relatively rough-and-tumble existence, from its earliest days on Division Street to the final dwelling at 189 East Houston. The Bing survived here for a record four months before “closing for restructuring” last October. That action was pretty much a ruse, though, since the operation went up for sale just a week later.

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Now 189 East Houston is preparing for its latest culinary concept. Another entrant in the local fast food family – an Indian joint called Masala Twist (Masala is a mixture of spices).

The interior utilizes the same furniture and kitchen setup as its predecessor, with the only difference being color scheme and branding. Signage is also on the storefront marquee. However, we’re not too sure it’s the smartest idea to include a neon advertisement announcing the cuisine as “Indian Street Food.”

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Masala Twist opens tomorrow and will feature “various types of meat and vegetables served on Indian flatbread, pita and bun.  Also, sugar cane juice.”

So, if you’re keeping score at home, this marks the third fast-food joint at 189 East Houston in just over a year.

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