Street Price of Human Soul on Rivington

Posted on: April 6th, 2011 at 6:28 am by

Blues gospel dictates that Robert Johnson sold his soul to the devil at the crossroads in exchange for supreme guitar prowess.  Internet savvy and wit shows that users are willing to auction their souls on eBay for an exorbitant sum.  These days, however, artist Gordon Holden maintains that the true price of the human soul is one paltry dollar.

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The other day we came across a number of nearly-invisible price tags hanging from various objects on the street.  Like this one dangling from an errant wire at the vacant lot of former Roumanian Synagogue on Rivington.  We almost passed by without noticing, but did a quick double-take.   It read simply, “Your soul – $1,” with contact info on the flip-side.

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So we decided to reach out to Holden to learn more about this guerrilla street art.  This was his response:

so i guess the idea behind the price tag is loosely based on the mixed ideas of objectivism, capitalism, consumerism. too many ism’s. i wanted to subtly put it more in the consciousness of the public with out going out and spray painting something or stickering myself. americans especially, want to put a price on everything. but thats what shit has come to in this future. sell sell sell! buy buy buy!

so lets go ahead and put a price on your soul and see how you respond. and i have had tons of responses to the tags and a majority of it is hate emails pretty much saying “fuck you” do something more productive or positive. although the people that get it, like it. to me, this is productive. its evoking an emotion one way or another. lets face it, no one knows if u have emotions when ur dead. and really, who is to say what your soul is worth? its worth more than that bankers mansion, more than that housewives escalada and her louis vuitton bag. its a tragedy, and americans take life for granted. lets live our life to retire. then again i actually don’t take anything seriously. but you wouldnt know after this retarded somewhat contrived answer. even if no one wants to pay attention. i’d probably still do it.

However, this wasn’t the first time that such pricing hit the Lower East Side.  Street furniture was comically assessed back in the spring of 2009.

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