Coming Soon: Melt Bakery at 132 Orchard Street

Posted on: May 9th, 2011 at 6:39 am by

During the fall of 2009, one vacant storefront at 132 Orchard Street became a novelty pop-up concept known as the Converse Energy Space.  For a three-month period, this former home of Dolce Vita promoted the Converse brand and eventually hosted a photo exhibit celebrating the classic street ball account, Heaven is a Playground.

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Dormancy defined much of 2010, until one day late in the year when Modern Fashions decided to expand its operations next door.  As a result, the leather vendor ultimately occupied the entire retail footprint of 132 Orchard for a few months.  Then just a short time ago, the garments were removed and gates shuttered.  Translation – new occupant on the way.  Truth.

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[September 2009]

In passing the storefront over the weekend, we noticed some subtle activity transpiring inside.  Two people were assessing the slender space, and the presence of industrial-sized kitchen equipment seemed out of place.  Not without reason, though.  Lower East Side “artisanal” ice creamer and Hester Street Fair vendor Melt Bakery is reportedly opening its first brick-and-mortar outpost here.  Their arrival marks the first food establishment on the block between Rivington and Delancey, and is likely banking on business from the Allen Street Hotel, whose future remains uncertain.

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Meanwhile, owner Kareem Hamady confirmed to us that Melt Bakery should open next month.  il Laboratrio del Gelato and Red Mango are both within earshot, so let the Lower East Side frozen wars commence!

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