LES Runway Concept Coming to Grand Opening in September

Posted on: June 1st, 2011 at 6:09 am by

On the heels of the recent Fashion Forward fashion show on Broome Street, another runway of sorts is on its way to the Lower East Side.  Conceived by husband-wife team Marc and Cheryl Maleh, the aptly-named LES Runway will be hosted by neighborhood retail concept curator Grand Opening.

Come September, LES Runway will occupy the ever-changing retail space at 139 Norfolk Street for a month-long period.  The idea is simple and multifunctional – a pop-up-slash-fashion-showcase to enable young designers to feature their work and interact with the general public.  If all goes to plan, the boutique shop will run during the week, with runway shows scheduled for Thursday through Saturday nights. A Kickstarter campaign went live a couple weeks ago, and is already making the proverbial internet rounds.  As of this morning, roughly one-quarter of the $8,000 target fund has already been collected.

Below is a more complete description of LES Runway:

Part fashion showcase, part pop-up shop, LES Runway brings the runway to the downtown scene. It is an opportunity for emerging, local fashion designers to present their work on the catwalk, display the same creations in a pop-up store and interact with the general public in a truly creative and unique fashion setting. Grand Opening will reinvent itself by day as a boutique storefront where patrons will have the chance to purchase select items straight off the runway and by night as the most intimate, interactive runway ever to hit New York.

Recent Stories

Clayton’s Corner: At the Memorial for LES Documentarian, Toyo Tsuchiya [PHOTOS]

If, in the early ’80s, Toyo Tsuchiya’s ambition was to be remembered as a serious New York City documentary photographer, he could not have picked a more overlooked and neglected piece of landscape than the Forsyth and Rivington Street area, between Delancey and Houston. At the time, it was a drug- and crime-infested subdivision. As […]

175 Ludlow Street Sells to NJ Steel Supplier

Lately, real estate is trading rather briskly in the confines of Hell Square. At least four area buildings sold since last summer. Time to add another onto the heap. Word crossed our desk this week that 175 Ludlow Street, just south of Houston, likewise changed hands. Residents there received a notice from the new ownership […]

Health Department Shutters ‘The Skinny’ on Orchard Street

It’s lights out for The Skinny bar on Orchard Street. Nearly three months after pissing off (or, on) Hell Square with its Christmas “Jingle Hell’s” holiday stunt, the rowdy nightclub was subject to a city inspection yesterday. The Department of Health came down to 174 Orchard Street and ordered the establishment shut. The requisite yellow […]

First Rendering of the 14-Story Hotel Rising at Vacant Eldridge Street Lot

What the neighborhood doesn’t need is another large-scale hotel. But that’s precisely what’s happening at 79 Eldridge Street, where construction last week commenced on a new context-killing fourteen-story lodge. And now we have our first sight of what to expect from this long-vacant lot. It’s amazing how these illustrations completely gussy up neighborhoods to make […]

The Neon Lights of Sunshine Cinema Have Gone Dark

The Sunshine Cinema on East Houston is one step closer to its grave. While the brickwork of the building remains bathed in orange glow, the marquee lettering was not as lucky. As of this week, its token neon signage has gone dark. Shadows are now cast on the sidewalk below. Demolition is nigh. This latest action […]