Soiree Calls it Quits on the Bowery

Posted on: June 14th, 2011 at 6:41 am by

Not even a new namesake and brand uplift could alter the fate of the former BLVD nightspot at 199 Bowery. The swank club, known for attracting crowds and barricades during peak weekend hours, changed its name last summer to Soiree after years in business. Now, eleven months later, the establishment is forever shuttered.

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Over the weekend, Soiree added some sleek new leasing signage to its glass marquee, courtesy of Great Neck-based Jonis Realty.  While the banners seek a retail tenant for this coveted space, a Boogie birdie tells us otherwise.  Word on the street is that it’ll become a high-end restaurant, and that some big-time players in the nightlife game have already sniffed out the location. Talks are still ongoing.

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Meanwhile, our source tells us that interior renovations are underway, and that the mystery eatery will likely open sometime in September.

Stay tuned!

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