Bellaritta and SUPRA NYC Take Over at 4 Prince Street

Posted on: July 18th, 2011 at 6:45 am by

The turnover-prone 4 Prince Street is starting from scratch with regard to its retail efforts. Five months of complete vacancy just concluded here at the now-high-profile corner of the Bowery. Those dual storefronts, ever-so-briefly occupied by urban outfitters Fresh Prince and lingerie purveyors Luscious NYC, have both become new boutique ventures.  Simultaneously.

This image has been archived or removed.

The floor-to-ceiling glass panes were shrouded in brown paper for an extended period of time, with no indication of the replacement identity. But that all changed last week with the arrival of a protruding pink flag, and the removal of said paper.  Threads and mannequins arrived Friday afternoon.  Enter Bellaritta, a new boutique specializing in women’s wear.  It’s now certified open.

This image has been archived or removed.

Next door, meanwhile, the Luscious NYC awning was recently deposed in favor of the latest retail occupant – footwear brand SUPRA.  Workers toiled away Friday afternoon to arrange the furniture and inventory, and apply the last bit of touch-up paint to the exteriors.  Official store launch was Saturday, with the inauguration sale of 100 limited edition “NYC Vaider” high-tops. Did you score a pair?

Recent Stories

The New Martial Arts ‘Workshop’ on Delancey Street

While the former Ludlow Fitness upstairs studio remains dark, its onetime basement annex is again active. With another gym. Workshop NYC last month signed a lease for the lower-level space at 92 Delancey Street. It’s now a dedicated martial arts studio with dual training programs headed by Brazilian Jiu Jitsu blackbelt Jin Yung and Muay […]

Excavation Underway for 30-Story Tower at Beth Hamedrash Hagadol Site

On the backside of Essex Crossing, another gargantuan development is full steam ahead. Poised to cast more shadows. The excavators have been moving earth at the former Beth Hamedrash Hagadol site on Norfolk Street for over a month. Readying the parcel for the foundation to support a towering development (aka GoBroome) that will ascend thirty […]

Man Fatally Stabs Brother in One of Two Knifings at Alfred Smith Houses this Weekend

Two men were stabbed within twelve hours, one fatally, in separate incidents at the Alfred Smith Houses over the weekend. Both incidents transpired in the same building (15 St. James Place), one of which carrying the distinction of the first homicide of the year in the 5th Precinct. On Saturday afternoon, a domestic dispute at […]

‘November 19’ Home Goods Store Headed to Orchard Street

Down at 37 Orchard Street, it’s one trendy home goods store to the next. You’ll recall that the seven-year-old Coming Soon relocated just down the block to the corner of Canal Street. (The former Alexander Olch boutique.) That was back in late-October. Now, six months later, the Hell’s Kitchen- based November 19 decor shop is […]

Moxy on the Bowery is Still Happening, After All

Nearly three years later, the Moxy Hotel planned for 151 Bowery appears on pause. But its parent company, Marriott, is betting that this property, among others, will help shepherd in the rebound. A neighbor who lives nearby noticed that construction was halted at the beginning of the year, with little movement since. At the time, materials […]