Lower East Side Clothing Co. Teams up with Chico for Murals

Posted on: July 19th, 2011 at 6:29 am by

Robert Lopez is definitely on the offensive these days.  The neighborhood resident, and litigious trademark holder of “Lower East Side,” is also aiming to preserve that downtown feel amidst the rapid onslaught.  Within the last week, two separate murals were painted for the LES Clothing Co. brand, in business since 1999.  Both are collaborations with legendary street artist Chico.

This image has been archived or removed.

The “Loyalty Equals Strength” piece was put up last week at the corner of Clinton and Henry.  What’s more, there are also a plethora of stickers and bills pasted to scaffolding and light posts in the immediate vicinity.  A full-on marketing push for the apparel company.  And to top it off, a spiffy new website is now live, replacing the ghetto-fab Myspace page.

This image has been archived or removed.

Boogie reader JV snapped the above photo of the finished product at the corner of 12th Street and Avenue C.  The mural was completed yesterday afternoon.  Our tipster also said that “he [Lopez] claims to be perserving that feel of the LOWER EAST SIDE that is slowly but surely going away as the neighborhood becomes more gentrified.”

This image has been archived or removed.

Recent Stories

Good News/Bad News for East River Park [OP-ED]

The following editorial was written by Pat Arnow, a photographer and writer on the Lower East Side who helped found East River Park Action in 2019.  East River Park will remain entirely open and untouched by construction through the end of the year. The latest delay in the massive flood control project – the $1.45 […]

Peppa’s Jerk Chicken Scouts Stanton Street for Expansion

A popular jerk chicken spot in Brooklyn is headed to Hell Square on the Lower East Side. Crown Heights counter-service spot, Peppa’s Jerk Chicken, is currently eyeing 90-96 Stanton Street. The multi-storefront space previously hosted the short-lived Falafix. News of their likely arrival is confirmed by liquor license application materials submitted to Community Board 3 […]

One Week After Reopening, Nathan Straus Playground is Again Locked

Not so fast. One week after the Parks Department unlocked Nathan Straus Playground to the public, it’s again gated. Readers report that the padlocks returned on Tuesday without any communication from the city. As reported, the Lower East Side park, which abuts the Attorney Street cul-de-sac, had been closed without notice for nearly a month […]

Parisi Bakery Building on Elizabeth Street Listed for $5.99M

The NoHo building housing Parisi Bakery is up for sale, and the store may not survive. Robert Parisi – building owner and former head baker of the family business – listed 290 Elizabeth Street on the market. He’s seeking $5.99 million for the seven-unit, mixed-use tenement. Parisi purchased the property in 1983 for $200,000, property […]

Astor Place Hair to Close Permanently Next Month Due to Pandemic

You’ve seen, you’ve read, you’ve heard. News broke over the weekend that Astor Place Hairstylists, a bastion of affordable cuts, is closing down for good. Barring some miracle, the 74-year-old business will be another victim of this dreadful pandemic. Apparently, management informed staff last Friday. Its final day on the namesake block is at the […]