Jeff Staple of Staple Design and Reed Space [Video]
March 7, 1997. That was the day Lower East Side-based Staple was “accidentally” born. The design studio is the brainchild of Jeff Staple, and is quietly headquartered at 84 Orchard Street. Since then the studio ballooned to include a clothing line and eventually became the driving force behind the uber-successful Reed Space further up the street.
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Not too long ago, a slick promo video produced by Eighteen Eighty was released on Vimeo, which explores the man behind the Staple empire, the neighborhood, and the “in-house incubation laboratory” that is Reed Space.